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The Refined IT knowledge base

Local SEO Rank Factors

Explore 25 practical SEO topics, organised to help you understand the decisions behind search visibility and a better website.

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25 topics

These topics cover technical foundations, content, user experience and business trust. Their presence in this knowledge base does not mean that each is an independently confirmed Google ranking signal.

Local SEO Rank Factors

Local SEO, Business Trust and Reputation

Google Business Profile

NAP Consistency

Local Citation Consistency

Review Quantity

Review Quality

Review Recency

Review Responses

Local Landing Pages

Service Area Pages

Google Maps Visibility

Local Schema Markup

Proximity to Searcher

Local Backlinks

Location-Specific Keywords

Photos in Google Business Profile

Business Categories

Opening Hours Accuracy

Products and Services in Google Business Profile

Local Brand Mentions

Location Page Speed

Local FAQs

Appointment and Quote Buttons

Reputation Management

Directory Consistency

Industry Listings

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