01 / Graphic purpose
Choose what the graphic needs to explain
A product graphic has to do more than fill a blank space. Consider an equipment supplier explaining two cage sizes. The reader needs to identify each model, compare dimensions and understand the relevant difference. The graphic should make those facts easier to find while leaving detailed specifications available as text.
We establish the information source before arranging it visually. Product measurements need an approved specification; a service diagram needs an agreed process. This gives the design a factual starting point and makes later corrections easier to trace.
02 / Format choices
CGS: prepare the same information for screen and print
For Community Grocery Store, we designed an A3 landscape information sheet and supplied both a PDF and a 300-DPI image. The artwork used CGS's existing logo and green, lime and cream identity, with a mostly white background and pale green panels.
The revision gave the panels darker outlines and adjusted the alignment of explanatory text and bullets. Those are practical graphic-design decisions: enough separation to distinguish the groups, readable text and exports suited to the intended size. The finished information sheet can be assessed at A3 size as well as on screen.
03 / Existing artwork
Keep useful artwork recognisable
For Community Grocery Store, Refined IT preserved the original logo and custom illustrations when converting the approved design into editable website pages. This meant retaining recognisable artwork while adapting the page structure around it. A similar brief starts by identifying which assets need to stay and which applications need a new composition.
We review available originals, image quality and the intended use before redrawing anything. If an asset cannot be edited reliably, that limitation should be clear in the scope.
04 / Artwork files
Supply files for the next person
An artwork handover should make routine use straightforward. Filenames identify the application and dimensions; exports suit the agreed medium; editable originals are included where the project requires them. Important wording also stays available outside the image so the website can remain readable and accessible.
The final check compares spelling, measurements, colour versions and image cropping against the approved information. Print production requirements are confirmed with the selected printer rather than assumed from an on-screen preview.
05 / Your questions
Graphic Design questions
Can we supply photographs taken by our own team?
Yes. Send the original files, describe what each image shows and confirm permission to use them. Avoid sending only a cropped or compressed social-media copy, as that can limit the size and composition available.
What happens if a product specification changes after approval?
Identify the changed value and the approved source. We can then check which compositions contain it, prepare the required revisions and distinguish the replacement files from exports that should no longer be used.
07 / Discuss graphics
Bring the information you need to explain
Send the content, existing artwork and intended uses. We can identify the design work and the files needed for handover.
